"Let's Move' is now an award-winning program, with the seal of approval coming from the Nickelodeon's Kids' Choice Awards. First Lady Michelle Obama was honored with the Big Help award during last month's awards ceremony for her work against childhood obesity.
Mrs. Obama thanked the audience with a pre-recorded message.
Nickelodeon also used the opportunity to launch its "Millions on the Move" campaign, encouraging kids to move more.
Unfortunately, the bigger problem is what the kids are eating, not how the kids are moving.
Resident food expert Stephen Colbert pointed out the irony of a cable TV channel honoring a campaign about moving more and eating better, given that watching too much TV is part of the problem. Colbert also went on to note some of the advertising for kids cereal and a promotional tie-in with its show 'iCarly" and its branding of portable lowfat yogurt.
As much hypocrisy as you can find in the endeavor, there is a nice connection on two levels. A company that is part of the kids food marketing hype did give some time to the idea of trying to reduce/prevent childhood obesity. And kids can identify with an adult role model who is trying to help them become healthier, a positive role model when so much around them isn't helping them.