To no one's surprise, Stephen Colbert weighed in on the Taco Bell lawsuit. And Colbert dared to do what most of us literally couldn't stomach: he literally put the Beefy Crunchy Burrito in his mouth.
Colbert noted the accusation of less than 35% of beef in the taco filling, and the USDA requirement that taco filling "must contain at least 40 percent fresh meat." The audience groaned on cue about how little meat is actually required.
Colbert talked about the reaction from the Taco Bell company and how the company starts with "100 percent USDA-inspected beef." Even if the USDA later approves the beef, the company's language seemed odd and disingenuous, unless there is a dramatic difference between USDA-approved and USDA-inspected.
Taco Bell, in its claim, says the taco filling is 88% meat and claims no filler. But the list of ingredients, as noted by Colbert, included isolated oat product, soybean-based anti-dusting agent, and silicon dioxide (otherwise known as sand).
The fast food company has been rather defensive about the lawsuit accusations, more than the usual take from a large food corporation. Even if the company gets the lawsuit thrown out of court, Taco Bell's name will now be associated with "sand."
Of course, MSM journalists aren't talking about sand; that gets left for a professional comedian for comment.
The difference between 'less than 35 percent" and "88 percent" is enormous, and the only loser in that battle is going to be Taco Bell.
If you had thought about Taco Bell's taco filling a month ago, you might have wondered as to whether this taco filling had cheap meat or some filler, since that burrito is only 99¢. But you may not have thought about it at all; the lawsuit could do some good, no matter the outcome.
Knowledge is good if you are the consumer, not so good for the company serving you the food.