Perhaps being outside the Big 3 of fast food restaurants means you can move faster to reform how fast food is done. At least, that is where some of the credit goes for Jack in the Box's decision to stop carrying toys in its kids' meals.
Political pressure from local bans in California (Jack's home state) certainly plays its part. The restaurant chain cites a number of changes separate from outside influence. We'll put that down as a percentage of the reason.
Jack in the Box implemented this decision along with a move to offer sliced apples and caramel dipping sauce as an alternative to French fries in those kids' meals. While having a choice is laudable, caramel dipping sauce doesn't sound much better than French fries. In fact, Chick-fil-A offers cole slaw and potato salad as alternatives to French fries in its adult meals.
The restaurant chain is also offering grilled cheese sandwiches and grilled chicken strips as other children's options.
Other than the antenna balls, of which I have several, I wasn't too aware of what Jack in the Box was putting in kids' meals. The issue with McDonald's and Burger King stems from the very well-known toys that would be more likely to be wanted by children.
So when one of the Big 3 says it can't be done, just point to the 5th largest fast food franchise in the United States: Jack in the Box.