Says something when the best mention of food in the entire Episode 3 of "Jamie Oliver's Food Revolution" came in a pet food commercial. Innova made me drool about a pet food ad. Why are they eating better than I am?
The departure from May sweeps and even April may have forced advertisers who wanted to exploit Jamie's fame to stay away. After all, an extended leave combined with a lack of sweeps exposure may have turned off those advertisers.
Beef, chicken, apples, pumpkins, rice, carrots, cranberries, potatoes, eggs — all looking great. Why isn't this on our plate instead of Fluffy's or Fido's dish?
"made with natural high-quality proteins, whole grains, and farm-fresh fruits and vegetables"
When was the last time people food was promoted as being this good.
This is the best food ad we've seen in the entire run of "Jamie Oliver's Food Revolution" and this isn't even for us.
There were food commercials, most of which weren't trying to be anything other than what they were. Orville Reddenbacher ran two commercials for its microwave bowl, which didn't seem like an actual bowl, but the actors were impressed.
Of course, when you can take real popcorn and put in a paper bag in a microwave for a healthier snack for pennies, why would you bother with Orville?
Wheat Thins Stix ran an ad where a man is trapped underneath a boulder. We saw a repeat of a promo where Jamie Oliver wants the audience to get involved by going to abc.com. And there was a promo for ABC's Extreme Makeover Weight Loss show where in 1 hour (TV time), someone goes from large to not-so-large.
The only borderline commercial in the commercial breaks featured Kim Cattrall for I Can't Believe It's Not Butter. She reads the tagline: "You Can Have It All." Uh, yeah. Certainly not the worst ad run on a Jamie Oliver show, but by default, the worst ad in this episode. But it's a decent product and the product's manufacturer deserves credit for having a 50+ actress as its spokesperson.
As for the commercials within the show, we had a Bing mention as Deno comes into the den of Jamie's Kitchen. No Bing commercial FWIW.
Jamie promises Deno lots of renovation, and of course, it's sponsored. Maverick gets a mention, but the intriguing "product placement" rests with SpinFresh.
They bring in a contraption designed to deep fry in a healthier manner. There is a centrifugal element to the process, which according to the SpinFresh guy, spins off 50% of the oil and 25% of the fat.
We have grown to be cynical of the product placements in reality TV with complete justification. And we remain cynical. But at least, the product placement was potentially useful. If we hear back in future episodes, we might some (though biased) idea how well the technology works.