"They don't eat their own products."
We learned in the Michael Moss interview on "The Daily Show with Jon Stewart" that the people making processed food tastier and more addictive are not evil plotters and they don't eat their own food.
The problem is they are really good at what they do, and the profit principle overrules all.
The profit issue isn't always internal. As an example, Campbell's worked to lower the sodium in its soups. Moss noted that Campbell's found a way to reduce the sodium and still make the soups taste good. But since only one company in the marketplace was doing so, a cough or hiccup from Wall Street, and Campbell's put the salt back.
Making Cheetos more fun or Dr. Pepper taste better — each individual act in itself, not bad. The problem is that the junk food of a more innocent time (for these purposes, the 1970s) isn't what kids (and adults) are eating now.
Nestle, with 700 scientists, creates products to make you obese and help you once you've had gastric bypass surgery.
Moss noted that the Obama Administration is working to improve the economics by leveling the playing field, since processed food is more subsidized than fruits and vegetables. In the GOP world, we're at balance now since the corporations are the winners.
The segment also allowed those who hadn't picked up on terms such as "vanishing caloric density."
In the extended segment (Part II), they compared processed food to the Manhattan Project and reflect on the former Coca-Cola executive now selling baby carrots (Stewart says he's still going to Hell).