Eating is certainly not left out in the many things Americans like to do in their cars. But eating in cars can get messy, with turns and braking and overall driving.
The KFC Go Cup can be a solution, but not in the way the company intends.
The cup is smaller at the bottom so that it can fit into most cupholders. The drawback is that you are eating greasy KFC food.
You get your choice of 5 chicken type options, all with potato wedges — a "meal" for $2.49 plus tax.
If you really are in the mood for some chicken and potato wedges, you could do better, but not much cheaper.
But let's assume that you aren't a fan of the KFC. You should still buy a Go Cup.
KFC anticipates that you will buy a Go Cup every time you need a portable fix of KFC. But you can save the container and use to store healthier snacks when you drive.
If we told you that you could get a container that fits into a cupholder without chicken and potatoes entering into the mix, you'd pay a lot more than $3.
The Colbert Report's take of the KFC Go Cup was KFC Wheel Meat, a "one-piece circular macro nugget that mounts snuggly onto your steering column." The honey mustard and barbecue sauces would be mounted at 10 and 2 and sauce the chicken through the natural course of turns.
Colbert brings up a point that is definitely missing from the KFC ads: chances are you will need a sauce. Based on my own personal experience, eating KFC requires a sauce or gravy.
Eating foods that involve dipping deters from the Go Cup idea. And it's not like you can actually get the crunch from the chicken that you hear in the ad for the KFC Go Cup.
You can get the crunch from celery stalks, carrot sticks, or green pepper strips that would conveniently fit into the Go Cup — once you've wiped out the grease from the Go Cup. Dried fruit, beef jerky, granola, pretzel sticks, and sliced almonds are only a few of the wonderful snacking possibilities.
Snacking in a car leads to mindless snacking, either because you need to pay attention over a long ride, or are stuck in rush hour traffic. Whether you are in a car or on your couch, you should still be paying attention to what you are eating. Chances are that you won't remember what you ate in the car 3 or 6 hours after you park. You might as well have something tasty and reasonably healthy.
Full disclosure: my day job wrote about the topic with an assessment on how practical the KFC Go Cup is in a car.