Editor's note: The following are excerpts from this CanadianCrossing.com story with full and complete permission.
A&W Canada is always touting the quality of its meat in terms of what it doesn't have. In this case, A&W Canada has bacon made from "pork raised without the use of antibiotics."
Having a fast food place care about the quality of its food still sounds odd to the ear, but could break a close tie in deciding where to eat.
The added twist in this ad is that the commercial is set in Vernon, BC with that city being the first to try the new bacon. Nice way to personalize the ad.
McDonald's Canada has a Mighty Angus burger where people on the D Ranch from Longview, Alberta are asked to "certify mighty" the burgers: "lots of flavour" and a woman who is happy Canadian beef is used.
Similar to the A&W ad, the idea is to be proud of what you are eating, even in fast food. Using Canadian beef is logical, especially with the low loonie, but maybe every place doesn't use Canadian beef. Americans are good at bragging about their food; you are getting a bit of that in these Canadian ads.
— Wendy's Canada promoting the freshness of its Single burger, though some of the language is rather unusual. What is even more surprising is that there are 2 different versions running in Canada with some intriguing subtle differences.
This ad is what the chain has posted online, but the ad shown in some of the NHL games was even better. The commercial has the tagline "a bun that tastes like it was made in a boulangerie, which sounds way more delicious than a bakery" as opposed to a "bakery style bun" in the other ad. The bun is exactly the same, but the language is more flowing in one version. I'd rather eat the first bun. The idea of using the French word "boulangerie" for bakery would never be heard south of the 49th parallel, but in Canada, you can do so.
The ad talks about "produce prepared fresh by hand every day" in the boulangerie version but leaves out "fresh" in the other version. Either way, the phrase is pretty useless. You don't eat a fast food burger for the quality of the produce.
— Tim Hortons latest RRRoll Up the Rim to Win contest ended up with a modern twist. A woman in Conception Bay South, Newfoundland and Labrador posted a picture of her winning cup on Facebook. Someone spotted the code in the picture and went online to claim her prize before she could. Tim Hortons ended up giving her a $100 gift card. The "new rule" is claim the prize, then brag about it on social media.
— Swiss Chalet touting its ribs and rotisserie beef but using a rarely used food description that can cause North Americans to salivate: "all you can eat fries" though for a limited time. In a separate deal, you could get a pair of quarter-chicken dinners for $14.99.
— Boston Pizza had a strange campaign with a general manager that you've shown in a dozen U.S. ads; their commercials are usually a lot more fun.
videos credit: A&W Canada/McDonald's Canada