In the Super Bowl 50 ad, the mighty 12 oz. can of Coca-Cola is represented by the Incredible Hulk and the 7.5 oz. Coke Mini can is the equivalent of Ant-Man. David and Goliath have nothing on this matchup.
What if there was an even smaller Coca-Cola can? Would that be an actual ant in comparison?
The Coca-Cola cans I got on my flight back from Europe last summer was very, very small. The 7.5 oz. version, the Ant-Man equivalent, is 222 milliliters (metric is scary, but don't worry). This European Coca-Cola is 150 ml, 32% smaller than the U.S. Coke Mini and 58% smaller than the standard U.S. can.
With smaller cars (think Fiat) and healthier standards, a truly miniature Coca-Cola makes more sense in Europe than in the United States. The 7.5 oz. isn't much smaller than a 8 oz. bottle.
Given that the "kids these days" are drinking from 20 oz. plastic bottles, the European miniature can is 75% smaller than the plastic bottle. If a 12 oz. can is the Incredible Hulk, what kind of creature would be the equivalent of the 20 oz. bottle?
Coca-Cola size differential
|Regular size U.S. bottle||20||591||240|
|Regular size U.S. can||12||355||140|
|U.S. Coke Mini||7.5||222||90|
|Europe Coca-Cola mini||5.1||150||63|
We have praised small serving sizes in soft drinks because occasionally you want a treat but don't want to open a 12 oz. can. That would be like having to eat a whole dark chocolate bar instead of breaking off a square for a small treat. When opened, dark chocolate bars keep better than carbonated soft drinks.
The U.S. part of Coca-Cola should be applauded for instituting smaller sizes, though it isn't the only company jumping on this trend. The drawback is that they are still selling the high-fructose corn syrup version so buying them isn't viable.
I would love to have a 7.5 oz. version of the Kosher for Passover Coca-Cola sold each spring. But in the last few years, we can't even get 12 oz. cans, much less a smaller version.
Having a smaller Mexican Coca-Cola would be welcome, too. The 12 oz. glass bottles add to the experience, but an 8 oz. bottle would be even better.
Yes, we know we are paying more per ounce for these smaller sizes, but reducing the amount of added sugar is worth the price. Sometimes you want a little treat to be truly little.
Coca-Cola sizes in Great Britain
The 5 oz. European version is the real deal made with real sugar. And if you want a little treat, 150 ml goes real quick. 200 ml, just under 7 oz., would be a better size in most instances. Doesn't take much effort to finish off a 150 ml version; it's the perfect size to go with a snack, but comes up, well, short in terms of being enough to drink with a meal. 200 ml would only be 84 calories, a good amount for a treat.
We're told that we should enjoy well-made food in small amounts. Whatever you think of the merits of carbonated soft drinks, we should have a way to enjoy one with good ingredients in small packages. We shouldn't have to wait until another plane trip back from Europe to have that opportunity.
video credit: Coca-Cola U.S.
photo credit: me (first 2); Coca-Cola UK