Editor's note: The following is a slightly condensed version of a feature from our sister blog, CanadianCrossing.com. The full feature can be found here. The column is reprinted here with full and complete permission.
We've seen milk and sports in ads in the United States but they're usually pumping up chocolate milk, regardless of the sweetener. And quite frankly, most milk ads are lame or awful (such as TruMoo's "no junk food please" ad).
The Dairy Farmers of Canada ran a pair of ads designed to promote milk drinking. They are clever, interesting, memorable, and not a single word about chocolate milk.
The first ad mocks the standard beer commercial about which drink to turn to after the game. The outdoor hockey with men above the standard NHL age level adds a nice Canadian touch.
The second ad plays on the classic "no use crying over spilled milk" line. What would happen if the milk was so good that it would be worth a tear or two?
We already gave a spotlight to the Tim Hortons perfect partners campaign, with the parallel of food pairings and human pairings. (Click here if you missed this ad.) This is the latest Tim Hortons Roll up and Win promo. There are no donuts, food, or coffee in the ad but if you are looking for a taste of Canadiana, this ad will help.
McDonald's in Canada and the United States seem to be run in parallel universes. The Canadian version has had a double Big Mac for some time ready for the U.S. to steal. The U.S. goes in a confusing Big Mac direction with Goldilocks and the Three Bears type serving sizes or A&W Canada that has established this hierarchy (Papa Burger, Mama Burger, Teen Burger). Meanwhile, McDonald's Canada decided the Big Mac just needed bacon. The burger comes with the argument as to whether bacon takes away the Big Mac name for the new sandwich. Sometimes in this world, it's fun having an argument where no one really cares who is right.
Speaking of A&W Canada, this chicken burger ad looks like it is set on a high school campus. The theme of chicken not raised on antibiotics continues. The message is that the chicken is this good but doesn't cost too much, especially for the high-school audience. U.S. outlets will sell a chicken sandwich on a hamburger bun but it would never be a chicken burger. Canadians buy burgers identified as such made from chicken, lamb, and other animals not associated with a burger in the States.
Swiss Chalet is encouraging people to bring a buddy in its 2 can dine for $14.99 deal. The quarter-chicken deal with roll, side, and Swiss Chalet sauce is a pretty good deal for $7.50 Canadian. The food isn't exciting but you will get full. I finally got a chance to do Swiss Chalet last summer — yes with someone else. I did feel more Canadian afterward. Someday, I'll do Boston Pizza.
videos credit: companies featured in ads