One of the exciting thrills of the free preview of NHL Center Ice is getting to see Canadian TV feeds, complete with commercials.
Of course, the MLB Extra Innings also had its free preview at the same time, but we didn't see one Toronto Blue Jays Canadian feed the entire week.
There will the typical Tim Hortons ad, touting its Cafe Mocha. Scotiabank is still talking about its Stanley Cup Champions tin. The assets of living in the province of Manitoba were noted.
But the ones that made me laugh — those were the great ones. I've covered the world of advertising; I've seen a lot of ads in my time. If you can make me react to an ad, the ad likely is very good.
The first ad is for Subaru.
And the second ad is for Yellow Pages Canada.
The Canadian sensibility is clear in both ads. The Subaru ad could air in the U.S. and be just as funny. The Yellow Pages ad likely wouldn't fly in the U.S., given the parameters of the ad (not wanting to spoil it in case you haven't viewed the ad). The punchline in the ad is legal throughout Canada, but illegal in most parts of the United States. (If you're still intrigued, watch the ad).
This is likely not a good cross-section, since these are ads that run during sports, specifically hockey games. But as we learn sometimes in life, something is better than nothing.