Even if I get to live my dream and live in Canada, I would still be kilometres away from having a Canadian passport.
Thanks to Molson, those with Canadian passports have one extra perk: opening up refrigerators of beer in Western Europe.
The Molson ad was one of a few ads that caught my eye during the MLB Extra Innings free preview following the 2013 All-Star Game.
Since the Toronto Blue Jays were home for the week following the break, we had acccess to the Rogers Sportsnet feed. Saw lots of ads for a summer WWE wrestling event, some MMA promos, and quite a few in-house ads for the Rogers Cup (tennis) and Rogers in general.
We saw a smaller version of the Molson ad featured above. But the expanded ad gives you a better essence of the marketing campaign.
My U.S. passport can't produce beer, even crappy American beer.
The ad that made me rewind the DVR was from Fiat Canada (full disclosure: I deal with cars in my day job). The ad reminded me of the difference in standards between U.S. and Canadian ads. Violence can rule in a U.S. ad, but the idea of sex and sexuality, in a mature way, rules in Canada.
Another ad that ran in the break involved potato thins where the protagonist used his feet to do everything. His hands, after all, were used to eat the potato thins. In the last scene, we see him use his feet to unhook a bra. Again, Canadians can handle that better than some Americans.
I still think back to the Yellow Pages ad that ran in Canada that would be more relevant in the U.S. given its slight movement on gay marriage. That ad would still be controversial in the States in 2013.
McDonald's has a new Quarter Pounder BLT, which I haven't seen in the States. Still waiting for the U.S. to "import" the Double Big Mac.
The debate between the two friends in the ad is whether the sandwich should be the QPC BLT or the BLT QPC.
Outside McDonald's and its advertising agency, nobody says "QPC" to refer to the regular sandwich. And the ad agency only does so to suck up to McDonald's. The ad would have made its point better if the "quarrel" had been between BLT Quarter Pounder vs. Quarter Pounder BLT. The initials make it funny, but QPC is lame.
Jack in the Box ran a series of commercials where an ad agency was struggling to come up with a name. "It's a BLT and a burger." Jack says, "Why not call it a BLT Burger?"
Naming a fast food sandwich shouldn't be complicated.
Don't know much about Sleeman Capone beer, but was fascinated by the story in the commercial that the Sleeman family was banned from brewing for 50 years for bootlegging to Al Capone. Don't know if the beer is good or not, but that story would make me try one, as soon as I find one.
Not much to report on for the Rogers broadcasting crew. Buck Martinez and Pat Tabler work well together and they always sound relaxed in a good way.
Martinez and Tabler gave a nice shout out to the Expos Nation who attended a game at Rogers Centre in the homestand. The Expos Nation gets together to celebrate baseball, even if their team is gone.
While neither Martinez or Tabler played for Montréal during their playing careers, they were contemporaries of Expos players and have to shake their heads, like those in Expos Nation, who wonder why Montréal doesn't have a baseball team.
Photo credit: Molson/Video credits: individual companies