The Harper government underestimated buying a bunch of F-35 jets by $10 billion. While most of the budget cuts were around 4-5%, the CBC suffered a 10% cut, a savings of $115 million. That Harper, in the first budget with a majority government, put CBC in a deep financial bind came as no surprise. No government enjoys having the CBC snoop around its practices, but the Harper government has shown his disdain for the CBC for some time.
Harper infamously said he gets his news from American sources, not Canadian. No one thought he was talking about CTV or Global. Everyone knew he meant the CBC.
The CBC has been a target by conservatives for a long time. If Americans want to use the analogy of PBS and the United States, well, it's not that simple. Then again, outside of advertising, the CBC relies on the government for funding. While the 10% cut is bad enough, the CBC says the deficit is more like $200 million that includes upgrading costs).
The CBC has said it will run ads on CBC Radio 2 and its French equivalent, Espace Musique. The network, which has been justifiably criticized for running American game shows such as "Wheel of Fortune" and "Jeopardy," may have to cut back on episodes of its Canadian content or resort to similar showings of American/British programming. If you think things are bad enough now, the network uses profits from Hockey Night in Canada to fund other areas. If CBC loses those hockey rights in 2014, and those rights will likely be reduced or eliminated, the CBC money woes will get much worse.
Conservatives howl that the CBC doesn't spend its money well, and that its goal of running Canadian content isn't worth the money because Canadians watch films and TV from the States.
Criticizing or praising the CBC often gets caught up in only one slice of the CBC pie. Some hate what the TV service does, but love the radio part. Others can hate the radio, but love what the CBC does on TV. Or they love or hate both.
In visiting Canada, I used to be excited about seeing CBC Newsworld. Since the network has dumbed down the news channel to the CBC News Network, the programming isn't as noteworthy. Did they do that because of previous financial problems? Pressure to conform to lower standards for "audience"? As bad as things have been on CBC's news channel, closing foreign bureaus is a likely step with the budget cuts.
The channel does get revenue from two cable channels besides CBC News Network: CBC Bold and CBC Documentary.
CBC Television: The channel runs children's programming commercial-free during the morning. This isn't the best use of the channel financially, but the higher purpose (entertaining and educating children). The network was debating about expanding into a CBC Kids digital channel, but won't right now. Canadian families have to decide whether losing this programming, especially for those without cable is worth it to its society.
The network had cut back for a long time on improving local news, and has only recently put in resources to change that back. The loss of federal money will hurt this effort.
Game shows aren't the only concerns. CBC also runs episodes of "Coronation Street," a long-time British soap opera.
The CBC was already having trouble paying for digital converters for a number of markets in English and French. Again, this is an area where the network could save money long-term if it had the capital to make those moves.
The network has also come under criticism for delving into versions of reality shows: "Dragon's Den" leaps to mind.
The comedies and dramas are criticized for not being funny or entertaining enough. The most successful Canadian program in recent times is "Corner Gas," and that was one of the few Canadian shows on CTV.
Prime-time shows on CBC are at a disadvantage since their seasons end in April due to the Stanley Cup Playoffs.
CBC Television is in an odd circumstance. In taking advertising, it competes with CTV, Global, and CityTV, yet unless hockey or the Junos are involved, CBC won't win the ratings race most nights. The commercial networks don't have the restrictions on non-Canadian content, and they air sim subs of U.S. daytime, prime time, and late-night programming.
Since most of the criticism against CBC is on the TV side (other than the conservatives who don't like CBC for a number of alleged bias reasons), let's looks at how we can fix the TV side.
I've never run a TV network, but some of CBC's costs have nothing to do with programming. When the U.S. stations upgraded to digital, some PBS stations struggled with the transition because they didn't the funds to do the digital upgrade. If the Canadian government felt that was important for the good of society (being able to sell off the analog spectrum to raise money), then the government — yes, the Harper government — should help with that project, freeing up money to go to programming.
Instead of installing a new Kids Digital Channel and having to deal with the CRTC, why not take a block out of CBC Dcumentary and run kids programming during the day. Yes, the CBC should have some children's programming on its schedule. But having a commercial-free block on the TV side may not be financially viable.
One solution that would strengthen Canadian content and help Canadians appreciate their culture is to go CBC Classic. Broadcast older episodes of shows that CBC viewers appreciate. The network has threatened to show more prime-time reruns, but why not show old show reruns during the day and to fill other time slots. True, some of those rights would have to be reacquired, but the prestige of the old-school CBC would get a wider audience.
CBC could also fill holes with Canadian movies that don't get much exposure otherwise. The drawback in running movies in prime time is interrupting them with commercials, which audiences are more reluctant to put up with. PBS stations run movies all the time, and while their financing structure is different, the CBC could get sponsorships to offset the cost.
CBC on the TV side lives in a quasi-world where its interests are to run Canadian programming that wouldn't get a shot otherwise while remaining commercially viable. So CBC has to step up and provide good Canadian content and not worry about ratings.
Since this has to be a two-way street, Canadian consumers should have higher standards for CBC and respond accordingly. Yes, it's popular to bash Canadian content, but culture and heritage is important. When PBS and CBC were more "boring," the quality was better. Compromise might work in some circles, but it doesn't work for CBC or PBS. This also means that the CBC News Network needs to return to its former glory.
Figure out a way to make money exporting programming to other countries who might appreciate a Canadian sense of things. CBC America, anyone?
Find a way to let CBC keep some (all?) of the Hockey Night in Canada package. Assuming the Harper government wants the CBC to survive on some level (some conservative MPs wanted way more and deeper cuts), the network needs good sources of revenue. Hockey is one of those sources.
This isn't just a struggle between Harper and the CBC, or conservatives and the CBC, but an ongoing struggle between having a channel that broadcasts the best of Canada without the ongoing pressure of thinking only profits. We've seen in the United States what happens when you weaken its "version" of the CBC. PBS isn't even close to what it was, and neither is the CBC.
Canada's culture — arts, music, film, TV, and so much more — is particularly vulnerable, more than England (BBC) or the United States (PBS). More care needs to be made to let Canadians see and hear the best of what Canada has to offer. If conservatives and others don't want government funding, where do they think the money can be found? Americans would love to have a CBC style of delivery for TV/radio, even the CBC of 2012; the PBS and NPR funding system isn't anything you would wish on your worst enemy.
The best scenario would be a CBC radio and television where quality programming was delivered with little to no waste, a steady stream of reasonable money from the federal government, and a government that gets the hell out of the way. What we have in Canada is a CBC that doesn't know which master to serve, a bit of tunnel vision, and enough consumers who either hate the politics or lack of quality programming. Canadians have to decide if they want a CBC that is ideal or one that sinks further into oblivion. If you lose the CBC, you lose a way to express who you are as Canadians, and a convenient border-crossing friendly extension, showing the United States and elsewhere what Canada is all about (a-boot?).
photo credit: CBC

