You may have read the stories about how Cookie Monster is cutting back his addiction to the round morsels of sweetness. The outrage from some media accounts is that the world is collapsing because Cookie Monster isn't obsessed with cookies. And you can find many Internet blogs lamenting this "PC" move. After all, without cookies, he's just a monster.
But he isn't eliminating cookies completely. Cookie Monster is learning, through song of course in "A Cookie Is a Sometimes Food", that there are "anytime" foods and "sometimes" foods. Well, good for the Cookie Monster. If only we had learned that when we were young.
Children face pressures their parents didn't. Video games are more fun, leading to sedentary habits. It's easier to find junk food in the schools. The large doses of high-fructose corn syrup compound the problem. Junk food marketing is sharply heightened.
Clearly, they need help and it's best for them to start at an early age before they acquire bad habits.
The revitalized Cookie Monster is part of the Sesame Workshop's Healthy Habits for Life. The multi-year program shows fun ways to help young children try a variety of new, healthy foods, tips for incorporating physical activity, and acknowledgement of the challenges to eating well and staying active in today's society.
It's easy to go overboard. After all, "baby fat" is what it is for a reason. It's difficult to imagine a childhood without sweet things to eat. And yes, children have growth spurts where the fat kid becomes average size just by growing up.
Regardless of their weight, children need to learn what the adults didn't at that age: no matter your weight, eating better and exercising are fundamental tasks to master.
The Workshop works with the Produce for Better Health Foundation to teach children ages 2-6 the health benefits of eating fruits and vegetables as part of the 5 A Day for Better Health program. It's okay to say "yes" to cookies; it doesn't change if you also say "yes" to fruits and vegetables.
There is the remorse from adults that childhood is being tainted because Cookie Monster can't eat as many cookies as he likes. After all, they watched Cookie Monster eat cookies without thinking and look what happened. Oops, we have rising obesity rates.
True, Cookie Monster is not responsible for today's obesity levels. But since he is a beloved role model, could it hurt to give him a chance to help the youth? As much television as kids watch, and as much fast food and junk food marketing as they consume, the folks at Sesame Street are strong candidates to get out a good message where it belongs.
The adults of today grew up in a time where junk food was associated with childhood with little ramifications. The current childhood obesity levels say maybe we should try something different. We know so much more about nutrition now than we did 30 years ago. We owe it to our children to try and make their lives better than ours.
Don't worry, Cookie Monster will still eat cookies and books and tables and whatever else he wants. If it's any consolation, Cookie Monster is still blue and still the same size. Hopefully, he will teach children that cookies are good — but only in moderation.