I never thought to break down fast food eating by gender. But a new survey finds that women are visiting fast food establishments more often. The numbers went up to 16.2 times a month on average in 2005, compared with 14.3 times a month in 2004 and 15 in 2001.
According to the annual survey of 2,400 consumers by market research firm Sandelman & Associates, men still lead the way with 18.1 times a month on average.
Maybe the entree salads, yogurt, and fruit cups are what makes the ladies flock to the chains. Unspoken, but possible, is that women are more likely to be with young children at these places, and those visits are increasing.
The numbers overall seem really high to me. Even at my worse, I don't think I visited a fast food place 15 times in a month. Even if I did, that wasn't good.