Even casual fans can appreciate the concept of the food truck. Gourmet food that acts like street food that you track down and find out where it will be.
The chase, the excitement, eating good food in an unusual fashion — thrills beyond the food itself.
People are going wild over the idea of food trucks. And it's fun to see people excited about well-prepared food.
But something seems a little off.
This divide that we have become a part of, where some get really good food and others struggle, still comes across badly. But there may be a solution to benefit everyone.
What if food trucks delivered fruits and vegetables to food deserts?
The people who operate the food trucks themselves shouldn't necessarily do double duty. If they were open 5 days a week, they might think about volunteering a 6th day.
The focus, though, should be on the technology. People who live in food deserts say that they can't easily get to fresh fruits and vegetables. Stores won't build locations in these food deserts. So why not bring the fruit and vegetables to the people who need it the most?
You get a captive audience who will appreciate what you are selling them. You get to make a difference, and know your fruits and vegetables will be enjoyed by those who really need it. And those in food deserts can eat better.
Yeah, you'll tell me that there are a number of issues to work out. Should they be public trucks vs. private trucks? Should private trucks be subsidized if they do go into food deserts with a secondary truck?
One asset to the gourmet food trucks is that people can find them via technology (Twitter, Facebook, smart phones). Well, this isn't as prominent in food deserts, so there might have to be a more set schedule and locations. Then again, people in food deserts aren't so much looking for excitement in getting fruits and vegetables as they are interested in getting fruits and vegetables.
CSAs do deliver food to some customers, but mostly serve as a pickup point where the customers have to go to them.
It's great to celebrate the upper echelon on food advancement. But it would be even better to use that food advancement to help those who are left behind?
Whatever the problems that need to be worked out, the old-school element of delivery can be incorporated into giving people badly needed fruits and vegetables. That's a food truck we can all get behind.