Our sister blog, CanadianCrossing.com, monitors Canadian commercials during the NHL Center Ice free previews. There were a number of amusing food commercials from the Great White North.
So we thought this was worth sharing with the BalanceofFood.com audience.
"... There were two Tim Hortons ads, neither of them for donuts, for the Caramel Cafe Mocha/Caramel Chocolate Muffin as well as the house moving theme for the breakfast wraps.
Though McDonald's was born and bred in the USA, its reach is worldwide. There were several McD's ads from the Canadian TV outlets, two of which were especially intriguing.
The video above celebrates the buttermilk biscuit sandwiches for breakfast. The ad parodies a sports team's celebration, dumping flour on the manager in slow motion. But the most compelling visual in the story appears at the end. Two of the employees chest-bump — not that unusual, plays to the theme of the ad.
But if you look closer, the two people are a white woman and a black man. If this ad ran in the United States, the cable news channels, Oprah, The View, the CBS version of The View would be up in arms. To my knowledge, Canada has accepted this scenario with less than a shrug.
The other McDonald's ad of note was people visiting McD's with their past selves also enjoying the McDonald's experience. This spoke volumes to what we all know but can't articulate: we are hooked on McD's because we used to be hooked on McD's.
Continuing on the food beat, a suave guy stands in your kitchen with a lot of food in front of him. He complains about the pains of working in this cage known as a "kitchen." His solution is to employ finger cooking by ordering online from Boston Pizza. They serve much more than pizza, which is good because this leads us to the next point.
Food photography is designed to make a food look so good, you can't resist it. And you realize that the food looks better on TV than the food you will get in real life. But the Canadian pizza commercials I saw had gross looking pizzas, and by American standards, were way expensive.
Pizza ads: pizzas don't look that good, and are extremely expensive by U.S. standards: Panago had a 12" pizza for $12. Pizza Pizza offered any size pizza with 2 toppings, 3 cans of Coke for $12.99 and 2-for-1 Cineplex tickets. Of course, food in Canada is more expensive than in the States, and I'm not the best expert on pizza..."
These selections were in the highlights:
"Danacol w/plant sterols showed us a guy on a treadmill in a research lab, noting that his reaction is laid-back when he sees broccoli vs. running at full speed for hot dogs."
"We'll end on two confusing Canadian food and drink commercials. Kit Kat Chunky had an ad with auto crash dummies, but there was nothing in the description that would make you think the product was actually chunky. And Nabob coffee showed how they use the best of the best of the best beans, and then said they only use 60% for their coffee. But they want to get to 100%. Not sure how that works."
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