Will the food reform revolution be televised? Should it be?
We have one food/weight reality show coming to an end, and another food/weight reality show trying to figure out its future.
For those Canadian readers and those along the border, tonight is the conclusion of "Village on a Diet" from the CBC. As you may remember, the goal of the 1,384 residents of Taylor, British Columbia was to lose a ton — 2,000 pounds — in 9 weeks. On average, each resident must lose 1.4 pounds over that 9-week period, not an unreasonable goal.
But the small town doesn't have a grocery store, very few restaurants (apparently the pizzeria doesn't offer healthy options), and a high obesity rate.
While I haven't been able to watch the episodes, the media that I have read hasn't focused on much more than yelling at people to move.
We'll find out tonight as to whether Taylor reached its goal. As for the future of the show, the future is up in the air.
There will be a second season of Jamie Oliver's Food Revolution centering around Los Angeles. How good that TV will look, and how much of it we'll see — this seems up for serious debate.
Unlike the relative secrecy of the Huntington, WV experience, we see countless stories as Oliver tries to do in LA what he did in West Virginia. And none of those stories seem to go well.
They have problems with filming. The changes are too much too soon.
The Los Angeles Unified School District doesn't seem to understand that this is more about the cameras than the revolution. "We're interested in Jamie Oliver the food activist, not Jamie the reality TV star," said Robert Alaniz, district spokesman.
You get the food revolution, you get the cameras.
What is interesting is that Jamie Oliver became a folk hero in his home country of England for changing the lunch program in public schools. Actual real success. But without TV cameras.
The people of Huntington, WV did well enough with the cameras for two reasons: 1) any new reality show usually gets the benefit of the doubt with the non-TV type people, and 2) everyone learns from what happens in that first season.
Los Angeles is clearly overreacting to what Jamie Oliver is doing. But they saw what happened in Huntington. And they saw Oliver being upset over the least little thing, even in Huntington.
TV brings exposure to a worthwhile cause, but TV sometimes puts pressure on situations. As good as TV can be, we'd be more impressed with results.
Taylor, BC may lose some weight, but how much more weight would they lose if there was less in-your-face camera action and more sensible advice.
Los Angeles might be more willing to make changes in its lunch program if the intensity camera action weren't an issue.
Yes, TV motivates people to do things they otherwise wouldn't. But the audience of TV shows aren't the people of Taylor, BC, Huntington, and Los Angeles. The audience is us, the TV viewer, so we learn how to do things better.