The commercials within "the revolution" are getting better, though the bar was low to start. Advertisers: understand that while many with the DVRs are fast-forwarding past the commercials, BalanceofFood.com is in your face about the food you want to put in our face.
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Hellman's Light Mayonnaise advertised with the slogan "Real Simple Ingredients." Yet, these are the ingredients that Hellman's says doesn't belong in mayonnaise: modified corn starch, xantham gum, lemon and lime peel fibers, sorbic acid, phosphoric acid, and beta carotene. Most of this is not simple.
Water is the first ingredient: simple, yes. But hardly worth establishing bragging rights. Oil and vinegar are next, and that modified corn starch is before eggs; just like Grandma used to buy. Sugar and salt are also simple but not ingredients to be proud of having too much. Calcium disodium EDTA, lemon juice concentrate, dl alpha tocopheryl acetate, and natural flavors round out the list.
If your commercial-brand mayo is going to brag about "real simple ingredients," don't use the light version as your visual example. And don't try to make it part of the revolution unless you can back up the hype.
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Cindy Crawford was beautiful and in shape when she was discovered while being an engineering major at Northwestern University. Yet, Propel Zero wants to take credit for how she looks. Ah, no. And two commercials makes it worse.
Just take the vitamin pills with the water: cheaper and more efficient that way.
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Special K ran an ad for the second show in a row, this time for a protein shake with 10g of protein and 5g of fiber. First, they want women to eat their "chocolate" after 9 pm, then they don't want them to eat, at least not where you have to chew. The revolution allows people to use their teeth.
Water is the first ingredient and there are two artificial sweeteners, or as Special K puts it, "nonnutritive sweeteners." And there is sugar and corn syrup solids in the product. How much sweet do you need in a diet drink?
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Ore-Ida is pushing its fries (this is a product that I enjoy as well). The premise of the ad is a family cutting back in trying financial times, yet they are paying much more money per pound. A 5-lb. bag of potatoes, skins included, is cheaper than a 2-lb. bag of Ore-Ida fries. For the record, I have both in the house. And the real potatoes are healthier if you keep the skins on, tastier too.
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We had another Bing tag and then a spot in the next break. While this isn't a food-related product placement, the ongoing commercials within the show make me and others not want to use Bing out of spite. It's lame and any company that wants its name associated with a lame stunt is, well, lame.
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