Vegetables are a lot more fun to eat when they're fresh. While vegetables don't have to be gorgeous to taste good and be good for you, well, gorgeous usually isn't a negative.
McDonald's tell us in its new ads that inside the Premium McWrap, you will find "gorgeous, fresh vegetables."
A chain fast food restaurant is promising us fresh vegetables and gorgeous vegetables and gorgeous, fresh vegetables inside their wrap.
Fast food restaurants are in the habit of showing us on camera what their food looks like and delivering nothing even close to that mark in the actual food served in these restaurants. So McDonald's is promising that what you'll see on TV will be what you get in person.
When I was watching the Canadian food ads on the NHL Center Ice free preview, one of the fast food sandwiches had a disclaimer that said you weren't guaranteed to get what you saw on TV. That is the great thing about Canadians; even when they trying to trick you, they come out and say that they are tricking you.
McDonald's didn't show us gorgeous, fresh vegetables in its new wrap sandwich. The chain told us you would get gorgeous, fresh vegetables. You would also get juicy, delicious chicken, but that is more subjective.
We have learned through trial and (mostly) error that restaurants won't promise that what you see is what you get. But if they say out loud that you will get something, then we should hold them to that statement.
If you envision suing McDonald's for false advertising, the company will maintain that their vegetables are fresh in that they aren't spoiled. Maybe not as fresh as you want them to be, but "fresh enough." As for gorgeous, well, gorgeous can be somewhat subjective. You might find Anne Hathaway is gorgeous while someone else would reserve that honor for Kate Upton.
If we learned nothing from "Animal House," we discovered that vegetables are sensual and people are sensuous. So the term "gorgeous" may not even apply to vegetables.
Still, McDonald's is taking a risk by verbalizing traits of its food that aren't likely to be true. No one not being paid by McDonald's will walk away thinking they ate gorgeous, fresh vegetables. And they certainly wouldn't have thought so without excess prompting.
Fresh tasty vegetables can make any sandwich taste better. If burger places want to lure us in for fresher fare, they better be able to back up what they say. Because we can find gorgeous, fresh vegetables in real life, and we don't need the golden arches to lead the way.
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