Fast food fans in the United States got a dose of jealousy if they saw the ad for the McDonald's Quarter Pounder BLT during Toronto Blue Jays games in the 2013 MLB midseason MLB Extra Innings free preview.
Canadians can order a McDonald's Quarter Pounder BLT and Americans can't. Those in the States still can't get the Double Big Mac either. What are they waiting for?
True, fast food lovers can't get a lot of international variations. But Canada is so close to a lot of Americans, and occasionally ads creep into their living rooms.
From our sister blog, CanadianCrossing.com:
McDonald's has a new Quarter Pounder BLT, which I haven't seen in the States. Still waiting for the U.S. to "import" the Double Big Mac.
The debate between the two friends in the ad is whether the sandwich should be the QPC BLT or the BLT QPC.
Outside McDonald's and its advertising agency, nobody says "QPC" to refer to the regular sandwich. And the ad agency only does so to suck up to McDonald's. The ad would have made its point better if the "quarrel" had been between BLT Quarter Pounder vs. Quarter Pounder BLT. The initials make it funny, but QPC is lame.
Jack in the Box ran a series of commercials where an ad agency was struggling to come up with a name. "It's a BLT and a burger." Jack says, "Why not call it a BLT Burger?"
Naming a fast food sandwich shouldn't be complicated.
For more on the many ads, including a racy potato thins ad and some cool beer ads, check out this column from our sister blog, CanadianCrossing.com.
Comments