Eating vegetables have many barriers: Texture, raw vs. cooked, cost, taste. Pesticides are a concern but they shouldn't prevent you from eating vegetables.
A dietitian friend of mine had a social media post that said people were not eating enough fruits and vegetables. I would argue that fruits aren't as much of a concern, but we all agree that we aren't eating enough vegetables.
The next part of the post puzzled me: the Dirty Dozen, Clean 15, and other lists were scaring people away from eating fruits and vegetables. I responded online that people weren't being scared away from fruits and vegetables because of the lists.
To clarify, the Dirty Dozen and Clean 15 type lists break down which fruits and vegetables should be bought as organic vs. conventionally grown. The lists are also helpful in what isn't on them. They suggest buying organic for certain fruits and vegetables. If a fruit or vegetable isn't on that list, then the lists tell us you don't have to be as concerned. The lists should increase the consumption of fruits and vegetables by giving consumers information to make safer and better choices.
The reply was that people were scared and this study was the proof.
"We surveyed 510 low-income shoppers to learn about their attitudes about organic and conventional fruits and vegetables (FV) and what would happen if we provided them with information about organic and conventional growing practices from a variety of sources. In general, participants preferred organic FV; however, cost was a significant barrier to purchase them. Informational statements about organic and conventional FV did not increase participants' likelihood to purchase more FV. In contrast, messages naming specific FV with pesticides shifted participants toward 'less likely' to purchase any type of FV regardless whether organically or conventionally grown. The results provide insight about how low-income people view FV and how communications may influence their purchase intention."
The study focuses on the impact of communications on purchase intention. The flaw in the study is that the information is incomplete and without context. Let's look at 3 major areas of concern:
- People are scared of the idea of pesticides without knowing a whole lot. Let's start with a dose of reality: conventional-grown produce has pesticides. Organic produce can and often has pesticides. The difference is which pesticides are used, how much of the pesticide is being used, and whether or not those pesticides are outlawed in other parts of the world.
- Farmers markets sell produce that often is grown to organic standards without being certified organic in part due to cost and tedious paperwork. Produce at those markets are usually cheaper than certified organic products in a grocery store. Some farmers markets take food assistance funds (food stamps) as payment.
- The study doesn't address hydroponic vegetables grown in warehouses without a speck of pesticide.
"In general, participants preferred organic FV; however, cost was a significant barrier to purchase them." We hear this quite often that "organic" means "too expensive." Sometimes, this is true but the marketplace has shifted quite a bit. Trader Joe's, for those who are near one, and even conventional stores carry organic foods at more reasonable prices.
The U.S. consumer complains about high food prices. In a world comparison, U.S. food prices are pretty low compared to similar countries but U.S. wages have been stagnant in terms of buying power for 40 years. The cost difference between conventional and organic may seem too high for some consumers but may depend on accessibility to cheaper organic food.
You have to develop your own system for buying fruits and vegetables that fit your nutritional, physical, and psychological concerns. You might want to support local farmers. You might not care where your fruits and vegetables got their start. The marketplace is large enough for all types of decisions.
You might enjoy rinsing and cleaning your fruits and vegetables and figure this is the price you pay for buying relatively cheaper produce. You can choose to follow the clean organic lists such as the Dirty Dozen and Clean 15 for some produce and be more open in other areas of produce.
You might not have enough time or money to do anything more than shop in one huge place where organic is a pipe dream. Everybody in all these scenarios and more have an obligation to themselves to consume fruits and vegetables.
Frozen or canned fruits and vegetables can be a wonderful option for consumers. With canned fruits and vegetables, rinsing canned fruit (for ingredients that aren't juice) and vegetables (too much sodium) is a really good idea. Fresh fruit and vegetables can be an amazing supplement when in season whether growing them yourself, getting them at farmers markets, or at the local supermarket.
The ultimate reason you will eat those fruits and vegetables is taste. People who pick organic or farmers markets usually find that the taste of fruits and vegetables is better. They might pay more but they are more likely to eat those fruit and vegetables. Nutrition only counts if you eat what you buy.
For those 510 low-income people in Chicago (a significant scientific flaw in the study for using 510 people all from one location: Chicago), we have good news. You can use food assistance funds in select farmers markets. There are beautiful hydroponic vegetables growing in warehouses in your city without a drop of pesticides.
The United States makes food shopping rather difficult because of the Wild West mentality that food companies can try to sneak things past you that you don't want in your family's food supply. Being diligent has to be a part of the food shopping process. You have to learn about what is out there and make your own smart decisions that work with your core values. And yes, you have to eat your fruits and vegetables.
photo credit: this site
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