The commercial would start out with a black-and-white version of the above photo with an announcer asking us, "Tired of throwing away romaine lettuce over possible e-coli."
Then the commercial would be in color with the solution to help you rid you of e-coli to protect your romaine lettuce.
There is no such product that can help with this sadly off-and-on food safety issue.
While the latest outbreak hit Canada in Ontario, Quebec, and New Brunswick, that lettuce and the lettuce in the United States came from the United States. We're #1??
We can't blame Yuma, AZ in the latest outbreak. We have a vague direction of the Central Coastal growing regions of northern and central California. You can track a purchase from Amazon but not the origin of your lettuce.
There is actual talk of labels with a harvest location by region for romaine lettuce products. Even then, the labels won't prevent the e-coli madness but can lead to fewer romaine lettuce heads being thrown out.
If you really are tired of throwing out perfectly good romaine lettuce, here are options for you.
- Stop buying bagged salad. Just stop. Mechanically chopped lettuce is becoming a problem for the potential spread of bad diseases. Tearing apart leaves of romaine lettuce can be done even if you are tired. You will be using fresher lettuce that tastes better.
- Look into hydroponic or greenhouse-grown romaine lettuce. Neither of these were linked to any outbreak. The lettuce will be local and available year-round. Or buy from a trusted local farmer. The lettuce may be more expensive but you'll know where it comes from and has no chance of e-coli runoff from factory farms.
- Don't replace romaine lettuce with iceberg lettuce in those moments. Unless you are eating a wedge salad ironically, you have no need for iceberg lettuce. Discover some really great lettuces. Turns out green leaf is the best friend to any sandwich.
- Badger your Congressperson and senator. Tell them you want to invest in food safety in the United States. Maybe your Congressperson will be someone new in January. Make sure you get that name correct.
"Ill people in this outbreak were infected with E. coli bacteria with the same DNA fingerprint as the E. coli strain isolated from ill people in a 2017 outbreak linked to leafy greens in the United States and to romaine lettuce in Canada. The current outbreak is not related to a spring 2018 multistate outbreak of E. coli O157:H7 infections linked to romaine lettuce."
BalanceofFood.com farmers market coverage
This CDC directive refers to multiple recent outbreaks involving lettuce. Lettuce is supposed to be a safe vegetable as a welcome base to salads everywhere. We need to work harder to return to a world where lettuce is safe once again.
Editor's note: This was one of 2 heads of romaine lettuce that I threw away. Food waste is bad but not as bad as getting e.coli.
photo credit: me
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