Most of the "food" related items in Super Bowl ads are, well, technically edible (not to be confused with edibles — know your ideal dosage level).
The avocados from south of the U.S. border were definitely missing from Super Bowl LVIII. An avocado is definitely real food.
Kate McKinnon and her "Mayo Cat" were the 2024 version of Hellman's basic argument that leftovers need mayonnaise to bring everything together. Brie Larson and Jon Hamm pulled that off last year with the use of their names (brie and ham).
Pluto TV gets an honorable mention for showing actual potatoes in a Super Bowl ad. Closer to real food than actual food ads.
Lindt ran an ad for its milk chocolate balls. This is real food, even with a lot of sugar. I tend to buy chocolate based on how dark it is, specifically by cacao percentage. The red balls are an easy to process packaging concept, and can work for the love holiday on Wednesday (Valentine's Day).
Poppi soda had an unusual approach to a Super Bowl ad. Brand awareness is something that Poppi does not have. I don't even know if my local grocery store even carries Poppi.
The soda has prebiotics, 5 grams of sugar that comes from agave inulin, and unfiltered apple cider vinegar. Consider that I looked up the company info based on a Super Bowl ad, which almost never happens.
The drawback is that I would try the soda but wouldn't buy a 6-pack until I tried the drink.
The Poppi ad was a contrast to Starry. We aren't fans of their lazy strategy to get you to switch from other lemon-lime sodas, and that Super Bowl ad didn't help.
There were plenty of celebrities hawking "food" such as Scarlett Johansson (M&Ms peanut butter), Aubrey Plaza (Mountain Dew Baja Blast), Ken Jeong (Popeye's wings), Ben Affleck, Jennifer Lopez, and Matt Damon (Dunkin' Donuts), Chris Pratt (Pringles), and Jenny Ortega (Dinamita).
The Dinamita ad was particularly clever with the women (Dina and Mita) going after the guy who got the last bag of chips. I got the whole Dunkings in the Dunkin' Donuts ad but don't know how that would translate in my next visit.
Nerds gummy clusters, Oreos Twist, Reese's caramel, and Drumstick also had Super Bowl ads.
We should also note the Uber Eats ad that removed any mention of the peanut butter and allergies. We suspect the company did that on purpose and then took that out to draw extra attention. That is slightly better than being ignorant of how poor that would look. Sadly, the company likely was clueless.
Ranking food Super Bowl LVII ads
Ranking food Super Bowl LVI ads
Ranking food and drink Super Bowl LV ads
Super Bowl ad analysis in recent years
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Hope you ate well or had enough flavor during Super Bowl LVIII.
video and photo credits: individual companies