Balance of Food

What's Eating America devotes cable news time to important food issues

What's Eating America with Andrew Zimmern is shining a light on food-related society issues. The 5-part series is running on MSNBC Sunday nights at 9 pm Eastern.

The opening episode devoted 2 hours to the ties between immigration and the food supply. Subsequent episodes covered climate change, addiction with voting rights and fresh food fail coming up.

The immigration and climate change episodes relate all too well to food supply concerns in the United States. Great to have a 5-part series, but wish all the episode were devoted to concerns in the food supply chain.

The addiction episode was more about Zimmern's addiction issues and the impact of alcohol and drugs in the bar and restaurant industry. The voting rights and voting suppression issue is crucial, but looks to be not really food-related.

The food system is also about who is involved in your food

In the immigration episode, you might have recognized Cristina Martinez, who runs a popular barbacoa restaurant in Philadelphia. Full Frontal with Samantha Bee profiled the impact of immigration on food in 2018.

Samantha Bee, a documented immigrant herself (she's from Canada), guided the audience through a path of undocumented immigrants in kitchens. Bee talked with Martinez at her popular barbacoa restaurant in Philadelphia as well as undocumented restaurant employees who didn't want their identity revealed.

Behind the jokes, Stephen Colbert shines light on plight of farm workers

'Colbert Report' to shine spotlight on farm workers and their sacrifices

Zimmern points out that these are skilled workers given the work that they are doing and that most Americans won't do. He notes that immigration reform would extend the use of food trucks to bring different cultures at lunchtime.

Watching Zimmern pick strawberries shows the need for immigrant workers. Watching that footage reminded us of Stephen Colbert on the Colbert Report taking us through the arduous process of picking fruits and vegetables.

Zimmern's style is easygoing, curious, and relatable to people of all classes. The show bounces to all parts of the country whether that is the lack of perch in Lake Michigan to the dead oysters in Apalachicola Bay, Florida. Chef and humanitarian José Andrés helps out in the immigration episode.

168 hours in a week should be long enough for cable news to cover food-related topics. Sadly, that isn't true. Zimmern is a chef who does a lot of television and knows the impact of food in our society. 6 hours is not a long time to cover food issues. The show hopefully will inspire more food journalism on cable TV news.

What's Eating America with Andrew Zimmern runs Sunday nights at 9 pm Eastern on MSNBC. You can catch up (with authentication) on previous episodes.

photos credit: What's Eating America with Andrew Zimmern/MSNBC

Valentine's Day should be about being good to yourself

The Jazzaguy episode late in Season 4 of Schitt's Creek features David and Stevie (Dan Levy and Emily Hampshire), who are not a couple at this point, being serenaded with gifts because the motel thinks they are newlyweds. They keep the ruse going to get free alcohol. They end up being sunk in with the lovers' curry.

Valentine's Day is the one day where lovers and those not in a relationship are perplexed on how to spend the day.

Fancy restaurants with special menus are not a good way to go. Something more romantic, more intimate is a better way to go. This advice works whether in a relationship or being self-partnered, as Emma Watson so eloquently portrays her status.

Fat Tuesday and Valentines Day back to back offer new temptations

What's Tempting: Home cooking on Valentine's Day

Valentine's Day reminds us to set high standards in bacon, love, and food

Valentine's Day can be healthy with heart-shaped fruits and vegetable slices

Maybe you just started dating someone around Valentine's Day. Maybe you are in a committed relationship that is in really poor shape. Valentine's Day is for everyone, regardless of status. If you are good to yourself, you can celebrate Valentine's Day in style.

Get dressed up. Put on your best sweatpants. Cook a nice steak. Have an extra serving of quinoa. Share French fries with someone. Get a smaller size of French fries just for you. Make a large salad with a lot of healthy foods or load up a salad with bacon and blue cheese. 

Make your favorite food. Cook for an elderly neighbor who doesn't get out much. Have those tacos from the place down the street. Learn to make a dish from your SO's homeland or your homeland, ancestral or otherwise. Make something from your adopted homeland.

Go vegan or vegetarian for a day.

Is it better to eat alone to stay fit?

Should Valentine's Day be about food?

BalanceofFood.com holidays coverage

Weddings are a day celebration. Love is forever, even when it's not. February 14 is a day to celebrate Saint Valentine and an even better day to celebrate yourself.

Avoid the bad chocolates from a heart-shaped box and the fancy dinners. Concentrate on yourself and a loved one, if you have one.

Schitt's Creek is available in the United States on Pop TV and Netflix and in Canada on CBC and CBC Gem.

photo credit: Schitt's Creek/CBC/Pop TV

Ranking food and drink Super Bowl LIV ads

Super Bowl ads are mostly about foods that dentists "recommend" you consume. We'll skip those for later. Avocados have made a traditional visit to the Super Bowl ad arena. Hummus is relatively new, especially since some Americans are nervous about "foreign food." Sabra is trying to change that with its hummus ad. Numerous celebrities talk about what they dip into hummus.

The ad featured 19 celebrities, not counting Chester Cheetah (Cheetos), in 30 seconds. If you knew every celebrity in the ad, you are not me. The variety of so many people exemplifies the variety of ways to enjoy hummus. The ad used the hashtag #HowImmus. The suffix -mmus works well to not be confused with the late shock jock Don Imus.

I recognized Ric Flair, Jaleel White, Scary Spice/Mel B., and Boomer Esiason.

Not sure if the ad will shine through on Super Bowl Sunday. Running the ad over the next few months will make a stronger impact.

Avocados from Mexico brought out Molly Ringwald in its campaign. The campaign ran a couple of ads earlier in the week where Ringwald praises avocado in a car, envious of its ability to sleep in a car and another ad where she places a crown on an avocado.

The actual Super Bowl ad was a fake shopping channel for accessories for the avocado. That was the lamest of the 3, especially compared to ads from previous years. Ringwald did well in the ad. The other ads were better and more subtle. The campaign would benefit from running those ads in the next few weeks rather than the actual Super Bowl ad.

Planning the #SuperBowl menu? #hummus #guacamole good ways to eat healthier. Chips made with blue corn or those bean/rice chips a grand suggestion. #snacks #SuperBowlLIV

— Chad Rubel (@balanceoffood) February 2, 2020

We realize Super Bowl ads aren't supposed to showcase the attributes of the product. Planters is a company with Super Bowl ads experience but fell into the trap in Super Bowl LIV with a gimmick ad.

Unless you stayed off the Internet for a week, we know that Mr. Peanut was "killed" in the Planters ad. Mr. Peanut let go of the tree branch to save Matt Walsh and Wesley Snipes. You would have to put in about $250,000 in quarters in a slot machine to get Mr. Peanut, Matt Walsh, and Wesley Snipes.

The Planters ad from Super Bowl LIII had the peanut-shaped vehicle as well, a funny Charlie Sheen cameo, and a funny joke about kale chips. A variation on that ad would carry over well in the winter ad season.

The actual Super Bowl ad was rather sad. We knew the death was a hoax and Planters pretty much wasted its money. Like Avocadoes from Mexico, they buried the lede, running the better ad earlier in the week.

Michelob Ultra pure gold ran an ad that appeared to be more about converting more American farmland to organic. The ad points out that less than 1% of America's farmland is organic. The phrasing sounds fun: buy a 6-pack and they will convert 6 square feet of farmland to organic.

The fine print points out that the beer company will contribute 2¢ per 6-pack up to $1 million. The "funds paid to farmers (are) in the form of transitional barley premiums." That feels technically true but more self-serving and not useful beyond for anyone else.

The upside is more about pointing out to a huge TV audience about the importance of being organic. Buying the beer will be up to you.

Super Bowl ad analysis in recent years

2019   2018   2017   2016   2015   2014   2013   2011

Cheetos Popcorn, like Cheetos, stains your hands orange when you eat them. There you can't touch this, which is the only reason for the return of MC Hammer. Young people may not be familiar with the Hammer; those of us who remember him know that he stole the music from Super Freak by Rick James, a way better song.

The problem with the ad, besides the return of MC Hammer, is that you have a new product and the ad says nothing about the new product. The ad would have been okay for the regular Cheetos product.

The new Pringles ad plays on the stacking flavors theme in recent Super Bowl ads. This is a rare Super Bowl ad in that the celebrities outshine the product. Rick and Morty is a great get. Most parents might object that their kids cartoon heroes would hawk potato chips.

The Pop-Tarts pretzel version with cinnamon sugar was a strong ad that told the virtues of the product. A product launch (are you listening, Cheetos?) to promote a product. We would be skeptical over getting too excited until we taste the pretzel element in the breakfast pastry.

Felt like the Little Caesar's delivery ad was an ad for Rainn Wilson, which was good for him. The idea that Little Caesar's delivery is the best thing since sliced bread is cute and might last longer if shown more often in the next few weeks. As a long-time customer of its Crazy Bread, delivery won't be its strong suit. The franchise is built on people coming in unlike its primary contenders, Pizza Hut and Domino's. Still a more entertaining ad than anything Domino's has ever done.

The Doritos cool ranch ad with Sam Elliott and Lil Nas X might have been one of the best Super Bowl LIV ads. The mix of old and new cowboys was entertaining, each adding his cred to the ad. Doritos might have paid more for their celebrities, but you have to invest to draw out success. The good news for Doritos is this ad may help all its flavors not just Cool Ranch.

Super Bowl LIV through the eyes of Canada

BalanceofFood.com advertising coverage

Here are the borderline food/drink categories, not necessarily the ads themselves, in order of appearance:

Snickers fix the world with a large sinkhole: very visual ad that ties into the huge hunger that Snickers apparently fills.

Mountain Dew Zero Sugar with a knockoff of The Shining with Bryan Cranston and Tracee Ellis Ross: loved the ad, though no connection to anything. People will struggle to remember that this ad is from Mountain Dew Zero Sugar.

Coca-Cola Energy with Martin Scorsese and Jonah Hill. Hill doesn't want to go to a lame party; Scorsese wants Hill to come. This idea should have been thrown out in the initial session. Hopefully, they will remember to cash the check and forget they were ever in this ad.

Pepsi Zero Sugar with black labels on its bottle off of the use of the Rolling Stones song Paint It Black. Good update of a great song. A better commercial than the product itself.

Heinz ketchup with I'll Be There by the Four Tops. Except for the music, this ad was not memorable. Still better than a bad ad (Coca-Cola Energy). The mothers of the people who made this ad will not remember the ad by Friday.

Reese's Take 5 ad with the corny sayings. An interesting new product that needed a better campaign. An ad that was cute with the corny sayings that will likely earn a C+ from those who grade these ads. Might have a bit more life in the next few weeks, but might save money by launching a new ad.

photos credit: Sabra; Avocadoes from Mexico; Planters; Michelob Ultra
Twitter capture: @balanceoffood

Daily Show looks into alternative meats

"Have a burger once a week." — Michael Pollan to Roy Wood Jr. on The Daily Show with Trevor Noah

Roy Wood Jr. loves burgers and fast food. His quest was to find out more about the alternative meat choices. Michael Pollan suggests Wood try some of the plant-based alternatives.

Wood's quest takes him to San Francisco to Impossible Foods. He tries the Impossible Burger at Impossible Foods. "How did you make the plant burger taste like the meat burger?" In the angel-devil scenario, the devil points out Wood is too old to switch sides.

Wood stays in San Francisco to go to Just Inc. to try real meat from cloning. "What we do is find the best tasting cows in the world. We take cells from those cows. You put that cell line in a bioreactor. The bioreactor enables the cell to double. At the end of it, you have raw meat." — Josh Tetrick, CEO, Just Inc.

He tries a chicken nugget that would cost about $50. Wood points out that a 6-pack would be $300. Tetrick points out that they don't have a burger yet.

Wood points out the plant burger costs more than the "fart burger" i.e., comes from cows.

Pollan's idea of limiting meat consumption to once a week is labeled as "crazy" by Wood. "You should be in comedy," Wood says to Pollan.

Wood refers to "broke-ass carnivores" such as himself. Ignoring the fact that eating hamburgers with buns means you are not a carnivore, Wood hits on the issue in the marketplace. People can switch if the costs are comparable. Those who can afford the Impossible Burgers aren't people likely struggling with food costs. The cloned meats will come down in price over time.

The true efficiencies in switching to alternative meats will come in getting the price point to be seen as viable in the average consumer. This is grossly unfair given that mainstream meat production is subsidized by cheap feed and practices that sacrifice quality and taste. Fast food burgers should cost twice as much but the reality is that consumers won't pay that much.  

The "good news" is that the alternatives don't have to taste as good since the quality marker is a typical fast food burger.

Pollan may have the solution: eat better quality meat but eat less meat.

video and photo credit: The Daily Show with Trevor Noah

Checking out Canadian food ads from fall 2019 NHL Center Ice free preview

Editor's note: The following is a slightly condensed version of a feature from our sister blog, CanadianCrossing.com. The full feature can be found here. The column is reprinted here with full and complete permission.

Eggs for breakfast make sense. Eggs for lunch? The brother thinks eating eggs for lunch is weird. The sister thinks eggs for lunch is fine. Then again, the sister thinks her brother's girlfriend looks like their mother. That might be a little weird. Eggs anytime is fine.

Another Tim Hortons trading cards zamboni ad with Sidney Crosby and Nathan MacKinnon is not that exciting. What is exciting is the new addition to the ads. Recently retired NHL Hockey Night in Canada legend Bob Cole is the voice of the Tim Hortons ad. You have to love that Cole is 1) still working; and 2) is still a part of the NHL even via an ad for a donut shoppe. Take that, Rogers.

"If food matters to you, you're a food lover."

Food lovers might not be into canned cranberry sauce. The Loblaw's ad lets us know you can be a food lover who is into canned cranberry sauce. Aimed for Canadian Thanksgiving, the ad can work for the American readers for the U.S. Thanksgiving.

Jon Hamm thinks he is a real Canadian in this latest incarnation for Skip the Dishes. Hamm thinks he is now a Canadian citizen and wants to celebrate by having food delivered.

Turns out Hamm's citizenship was denied even though he bought a Moose Jaw, Yellowknife, and a Sault Ste. Marie (whatever that is). These ads have been hilarious. Hopefully, more Americans will find out Hamm is funny.

How the [bleep] did Pepsi get the rights to the old Hockey Night in Canada theme? TSN/Bell Media got the rights to the song when the CBC let the rights go free. Having the song play in a soft drink ad reduces the impact of the song when played for real. We see what Pepsi gets from it but Bell Media's motive can't just be money. If the song had to play in an ad, that song should run in a Canadian company commercial.

BalanceofFood.com advertising coverage

The relatively low standards of North American fast food is the platform where Harvey's can brag about being the first national fast food chain to offer 100% Canadian beef in an angus burger with no antibiotics, steroids, or added hormones.

I haven't had a Harvey's burger for a very long time, mostly because I haven't found a location lately. I would likely want to find a place, such as one I found in Toronto, where I could get all of that AND have the burger cooked medium-rare (because they grind their own beef). In a pinch, I might try this burger.

At Wendy's Canada, you can get jalapenos, onion tanglers, and avocado on any dish. This concept is aimed at burgers but French fries with onion tanglers sounds really good. Onion tanglers look like what Americans would call onion strings. Cliff's Notes and Cole's Notes are the same idea but the former is American while the latter is Canadian. You can go over those notes while at Wendy's with a jalapeno burger.

videos credit: all the respective companies
photo credit: Choose.ca

Ethnic food aisles should be seen as an opportunity without stigma

If we consider "ethnic food" to be insulting as a concept, then the ethnic food aisle in the grocery store should hang out with the dinosaurs.

Or does the ethnic food aisle serve some useful purpose, no matter how awkward the concept is in late 2019.

As a white person of a certain age, I wouldn't profess to know the damage the concept of "ethnic food" entails in some communities. I grew up some time ago in a small town where the "exotic" food was Mexican, Italian, and Chinese.

When mainstream grocery stores first put in an "ethnic food aisle," they were seen as progress to carry foods from different countries not traditionally stocked at the store.

If a grocery store had 12 aisles, 11 of them were for "regular food", "American food". There would be part of an aisle devoted to Italian since Italian food didn't fall into ethnic or regular. Italian food essentially was defined as spaghetti, red sauce, and green cans of grated "parmesan" cheese.

I live in a large city where there are a lot of "ethnic" supermarkets. There are no "ethnic" aisles in these supermarkets. Supermercado became a word in my vocabulary for primarily Mexican supermarkets. I have frequented East Asian, African, South American, Eastern European, and Middle East markets without leaving the city limits.

I also frequent "mainstream" markets with ethnic aisles. They are my favorite part of the store. The cool foods are in the "ethnic" aisle.

I do get the perception of the color of skin associated with "ethnic" foods. Though Scandinavian foods fall into ethnic and the people are pretty white. British foods end up in the ethnic section. Mexican food is making its way outside the ethnic food aisle.

"Ethnic food" can also be foods that Americans don't generally understand. Let's be honest: Americans aren't the most enlightened people when other cultures are involved.

This is my argument for an "ethnic food aisle" in a way. The aisle is a way to say "these foods exist. Travel a bit by going down the aisle."

If grocery store data showed that people were avoiding this aisle because of the "strange" foods, that would be a compelling case for not having an ethnic food aisle.

The logical alternative would be to scatter those same foods in different areas of the grocery store so consumers would go down every aisle. Some foods could easily fall into categories in other aisles. Other foods might struggle to find a logical spot.

The "ethnic food aisle" has changed as American tastes change. Some foods have moved away to other aisles.

"If you go to the ethnic food aisle, that is sort of the last bastion of racism that you can see in full daylight in retail America," said chef David Chang on his Ringer podcast in July.

The stigma of feeling different because of different foods is a real pain experienced by second-generation immigrants and others.

The Canadian sketch troupe Tallboyz had a sketch on its CBC television show this fall about a restaurant set in a secondary school cafeteria complete with lunch shaming.

The food would be outstanding but served with a bullying or shameful factor that would take you back to awkward childhood moments.

Tim Carman's story in The Washington Post points to a different reality. Sales of international food items did better when there was an ethnic aisle in the grocery store. Customers knew where to find the foods because they knew where to go.

The United States (and Canada) are countries where the grocery store experience is more multicultural. Sometimes that comes with pitfalls such as the "ethnic food aisle." Many countries have more of a homogeneous shopping experience. 

A compromise might be to keep the convenience of an "ethnic food" aisle but reduce the stigma of the foods in the aisle.

Educating consumers about the foods might be a nice way to bridge cultures. A museum type experience where people can press a button to hear a story about the foods in front of them. A tap of a smartphone to a QR code can lead someone to a Web page that explains the food. Consumers can take pictures (subject to grocery store policy), go home and do a Web search and find out more about that food.

Explore an atypical supermarket on a rainy weekend afternoon. Look at labels; there may be a foreign language as well as English on the label. Buy something and create a weeknight meal tied to that food or culture.

Shedding the walls of "ethnic food" is easier when we experience something different than what we used to having. If you love ravioli, try pierogies or pot stickers. If you like a club sandwich, try a shawarma. If you love fried chicken, try Korean fried chicken.

Traveling the world in food doesn't require a passport or shots. All food and no food is ethnic food.

photos credit: me (2); Tallboyz/CBC (2)

South Park explores the effects of a processed plant-based diet

"I thought you guys were all trying to force me to eat healthy. But I've learned that a lot of this stuff is made in a factory and processed with tons of salt, just like all my favorite foods. Spaghetti O's, Rice a Roni. Here I was thinking what you wanted was stuff from a farmers market. I just didn't want my food to change. School cafeteria meat is processed crap that comes in a box. And this is just processed crap that comes in a box. I don't have a problem with it. All I wanted was to be able to eat the same garbage I always have. And this is definitely garbage. And hey, if it happens to be more ethical and sustainable, well, I guess I'm fine with that too." — Eric Cartman, South Park, Let Them Eat Goo

The message from South Park creators Trey Parker and Matt Stone is that fake burgers are heavily processed. Eric Cartman keeps having heart attacks just from the idea of eating plant-based foods. After his first heart attack, the school goes back to eating meat. After his second heart attack, a mysterious man comes to town to set up plant-based replacements for all the meat in town under the label of Incredible Foods.

The substance is green goo that is shipped through pipelines, hence the episode title Let Them Eat Goo. The goo man is serving "synthetically modulated plant protein" where "shitty food" is served by people who already eat "crappy food."

The secondary arc in the episode is Randy Marsh's Tegridy Burger from Tegridy Farms using the waste products from marijuana production to make a plant-based burger. They start selling their Tegridy Burger outside the Burger King and its Impossible Burger.

The Tegridy burger tastes really awful but the more you eat it, the better tasting the burger gets. The implication is that eating the Tegridy burger gets you high. The actual Tegridy Burger slogan is "Tastes like shit, you won't care."

Beyond Burger has a lot of ingredients but doesn't qualify as ultra-processed

Changing definition of processed food doesn't change the concern

Review: The Beyond Burger

We did talk about the processed level of the Beyond Burger and Impossible Burger. Our argument was that if you ate the burgers every so often, you would be fine. Most of the ingredients are pretty obvious, which is why we labeled them as processed not ultra-processed.

You could take a portabella mushroom, remove the stem, marinate the mushroom with balsamic vinegar and some garlic powder. Put the marinated mushroom on the grill, outdoor or indoor, and place on a hamburger bun. Not processed and makes for a nice sandwich.

Processed food from better ingredients is better than processed food from lesser ingredients. There are plant-based foods that are minimally processed and processed to the hilt. Make a choice but make smart choices within that choice.

Some Canadian fast food companies want to talk about sustainability

BalanceofFood.com fast food coverage

Cartman fought the battle over plant-based meat 2 seasons ago when he fooled his vegan girlfriend Heidi into eating Kentucky Fried Chicken under the guise of Beyond KFC.

Parker and Stone are mocking the whole plant-based experience but more specifically the idea of replacing processed foods with processed foods. The taco meat filling at Taco Bell is also processed. Eating more simple can involve meat, vegetables, and mostly a bit of both.

photos credit: South Park/Comedy Central

Tastemakers spotlights local food growers who are making a difference

Getting caught up in the mania that is the Food Network and Cooking Channel is really easy. You can have either channel in the background as you are working on other things.

You will hear about the restaurants cooking up local ingredients on those shows but what about those local growers.

Tastemakers is a 13-episode series running on PBS looks at those local growers. Host Cat Neville takes us all across the United States takes us inside to the growing practices so we learn what makes these food creators that much more special.

Fermentation, ice cream, oils, seafood, and cheese are some of the fun topics. We even find out about heliculture, a fancy word for snail farming.

In the first episode, we learn about seam butchery that follows the seams of the muscles to the bone. Traditional butchery has cross cuts that produce multiple muscle groups. Seam butchery isolates those muscles so that the meat is one muscle.

Seam butchery cuts costs by giving customer exactly what they want. Traditional butchery might produce tough and not-so-tough meat, so you have to choose between overcooking and undercooking a part of the meat.

"I'm Cat Neville and I've been telling the story of local food for about 20 years. In that time, I've seen the American food movement explode in tiny towns and big cities from coast to coast. In Tastemakers, I explore the maker movement and take you along for the journey to meet the makers who define the flavor of American cuisine."

Neville's presentation style is more of a guide letting the farmers and makers speak to their process. She is laid-back but speaks up when needed to guide the narrative. Neville follows the path of products with pleasant surprises.

In a tofu episode, we learn about okara, a byproduct from tofu making. Loyola University in Chicago studies how the okara can help out other growing processes.

Some episodes show more rural settings and then find restaurants that use the products. Other episodes are set in urban settings, such as an episode about a tofu company in Chicago and shipping containers turned into hydroponics in Boston.

The series has a wide variety of episodes. If fermentation or oils aren't your scene, you might be more into bread making or charcuterie.

The series showcases solutions that are rather incredible and awe-inspiring. Broken Arrow Ranch in Ingram, TX, harvests game on Texas ranches in a humane, sustainable way. They have a government meat inspector on site in a portable mini-lab that ultimately improves the finished product and reduces the suffering of the animals.

You can gather more information about the show and its episodes. You can also nudge your local PBS station to show the program if it's not on in your market.

photos credit: Tastemakers TV show

Bourdain Day is a way to celebrate the love of food and food cultures

Comparing Anthony Bourdain to Ernest Hemingway is easier than it should be. The love of life. How it all ended.

We don't remember either of them for how it ended but how life was lived. This is the spirit behind the movement by fellow chefs José Andrés and Eric Ripert, longtime friends of Bourdain, to name June 25 as Bourdain Day.

The 1-year anniversary was earlier this month but June 25 was picked for Bourdain's birthday.

Anthony Bourdain legacy: Find your own food adventure

Cook to 160°F minimum a sign to look elsewhere for meat

The philosophy of cooking meat

Medium-rare burger a rare find in Canada, especially buffalo and elk

North Carolina holds on to radical views on medium-rare burgers

Anthony Bourdain's legacy lives within us. Travel more to learn about people through food. Read one or several of his books. Write your own book and dedicate that book to the spirit of Anthony Bourdain.

David Shaw, R.I.P.

Anthony Bourdain takes CNN's Parts Unknown to the mysterious land of Newfoundland

BalanceofFood.com travel coverage

You can join a group on social media devoted to Bourdain. Post a significant memory of Bourdain on Twitter with the hashtag #BourdainDay. Eat a really good meal and think of him.

photo credit: Instagram Anthony Bourdain

Finding great burgers means eating some lesser burgers

Failure is when you don't try. — somebody famous, probably

If you recall our column from 2 weeks ago, we profiled an amazing burger, a rarity in our travels. If you are kissing princes, you kiss a few frogs (all with consent, of course).

So let's talk about another Cooking Channel and Food Network burger we found in Santa Monica, CA.

Texture is a primary reason why you might or might not like a food. Sauteed mushrooms taste good; raw mushrooms, not so much.

The Plan Check Burger may look like a regular cheeseburger but plays with the idea of texture: ketchup leather, schmaltz onions, and a crunch bun.

The burger includes mixed pickles and Americanized dashi cheese.

I discovered this burger thanks to Hayley Duff's obsession with hipster food. She acted out her obsession on The Real Girl's Kitchen by replicating the burger right down to the ketchup leather. (You can find her recipes). I remember that her Finnish model friend Laura was there to help.

I had the Father's Office burger in my head even before I made it down from San Francisco. I didn't think about the Plan Check burger until I accidentally walked past the Santa Monica location of Plan Check Burger at Ocean Avenue and Santa Monica Blvd.

One characteristic that I don't normally put on burgers that both Santa Monica burgers had was cheese. I prefer hamburgers to cheeseburgers but had to try each one as is. Dashi cheese sounded intriguing even if the cheese was Americanized.

When you meet real bravado and a damn fine burger

Unlike the Father’s Office burger, the Plan Check burger was about familiar tastes but different textures. Let's see what we got.

The burger did look like a regular cheeseburger even if the ketchup was square. Biting into the burger revealed a taste of a regular, above average cheeseburger.

The burger was juicy (greasy?), which was good. I couldn't taste the ketchup leather so I tried a bit of the ketchup leather separately. The ketchup leather was wonderful by itself but lost in the burger.

The Americanized dashi cheese dominated the taste without any visible dashi taste element. The cheese wasn't as bad as actual American cheese but there was no zing or flavor to be found. The other ingredients might have shined minus the cheese. Schmaltz onions sounded wonderful but you couldn’t spot them in the overall taste. The pickles were apparent and good. The crunch bun was invisible except for a negative texture experience.

The point of the Plan Check burger could be that the burger is supposed to taste like a regular cheeseburger. Guessing is fun unless you are hungry.

The fries were average, too salty, and not worth finishing. The fries come with the burger at Plan Check while the fries were extra at Father’s Office. The better fries were worth the extra money.

BalanceofFood.com travel coverage

The Santa Monica locations aren't the flagship for either burger, but that shouldn't matter too much. Both burgers offered unusual tastes and flavors. As someone with a fussy palette, I liked the idea of a burger to dazzle my taste buds. Father's Office won this battle because I could sense the tastes. The cheeses were a huge plus in the Father's Office burger and a gigantic minus in the Plan Check burger.

If I were going to pull a Hayley Duff, I would modify the Plan Check burger with a new plan.

Keep: Ketchup leather, Schmaltz onions, mixed pickles
Add: Mustard, preferably stone ground
Switch: Simple potato bun in for the panko-laden variety
Toss: the cheese, dashi or otherwise

This may sound like I am defeating the point of the Plan Check burger and showing I can do this better. This misses the true message of the Plan Check burger and the Father's Office burger. Applaud those who are rethinking food, whether we like the end result or not.

I wouldn't have thought about ketchup leather or Schmaltz onions. I might like dashi cheese if I ever have it. I was tantalized and tempted. The Plan Check cheeseburger was still an above average burger. Your tastes may vary.

The quest is the important task to discover new and exciting ways to make food fun and tasty. The Father's Office experience was a really nice stop in my burger search. The Plan Check burger was good but not great. They both was inspirational for what we can do with food.

photos credit: me