Emily Hampshire and Charlie Day were in a Tide commercial that sprinkled in Bud Light and the Pepsi halftime show during Super Bowl LIV. Hampshire dressed as Stevie Budd from Schitt's Creek. Hampshire gets a stain on Day's shirt. Day did the subsequent ads about delaying laundry until tomorrow.
Hampshire and Day played older versions of themselves and replicated that in a later ad.
While Hampshire appears in the commercial as Emily (herself), visually she appears to be Stevie Budd. A small Canadian TV show on a U.S. outlet that most cable subscribers have never watched is connected to an American Super Bowl ad.
Lilly Singh (comedian) and Busy Philipps (actor) with actual astronaut Nicole Stott played astronauts in an ad for Olay Regenerist. The theme was about how girls/women can do anything. The company is donating $1 to Girls Who Code for every mention of #MakeSpaceForWomen.
Cobie Smulders came along to rescue people left behind in a Toyota Highlander that can travel through time and dimensions.
Mike Myers, the late John Candy, Matthew Perry all said "no" in an ad for whether the Discover card has annual fees. The appearances came from the Austin Powers series (Myers), Uncle Buck (Candy), and Friends (?) (Perry). Not quite sure how you can appear in an ad without permission. There was a similar Discover ad where "yes" was the theme. In the "no" ad, there were 8 people and 3 of them were Canadian.
Will Arnett appeared on promos as the host of Lego Masters, a new Fox series.
Canadians won't be able to watch Super Bowl LIV ads
CTV aired American ads during Super Bowl LIII with no confirmed trade deal
Happy Canada Day! 🇨🇦#football #nfl #chiefs #chiefskingdom #canada #quebec pic.twitter.com/5SlMsM1fl3
— Laurent D. Tardif (@LaurentDTardif) July 1, 2019
Canadians have made very few on the field contributions to the Super Bowl. Most of those contributors are kickers and punters.
Kansas City's Laurent Duvernay-Tardif, born in Mont-Saint-Hilaire, QC, is only the fourth non-kicking Canadian to start in a Super Bowl.
Duvernay-Tardif is the 16th Canadian to start in a Super Bowl and the first medical doctor from any country to play in a Super Bowl.
Ryan Hunter (North Bay, ON) would have been the 17th player but Hunter was a healthy scratch for Kansas City.
Prime Minister Justin Trudeau beamed with pride for Duvernay-Tardif in part because both of them were McGill University graduates.
Here are the previous non-kickers, according to NFL Canada:
Austin Collie (Hamilton) wide receiver, Indianapolis, 2010
J.P. Darche (St-Laurent, QC) long-snapper, Seattle, 2006
Nick Kaczur (Brantford, ON) offensive lineman, New England, 2008
Allan Kennedy (Vancouver) offensive lineman, San Francisco, 1982, 1985
Mike Labinjo (Toronto) linebacker, Philadelphia, 2005
Mark Rypien (Calgary) quarterback, Washington, 1988, 1992
O.J. Santiago (Whitby, ON) tight end, Atlanta, 1999
Luke Willson (LaSalle, ON) tight end, Seattle, 2014-2015
Here are the previous kickers, according to NFL Canada:
Mitch Berger (Kamloops, BC) punter, Pittsburgh, 2009
Steve Christie (Oakville, ON) kicker, Buffalo, 1992-1994
Roy Gerela (Sarrail, AB) kicker, Pittsburgh, 1975-1976, 1979
Eddie Murray (Halifax) kicker, Dallas, 1994
Jon Ryan (Regina) punter, Seattle, 2014-2015
Shaun Suisham (Wallaceburg, ON) kicker, Pittsburgh, 2011
Klaus Wilmsmeyer (Mississauga, ON) punter, San Francisco, 1995
Non Canadian-born players who grew up in Canada and played in the Super Bowl:
Ken Clark (Southampton, England; Mississauga, ON) punter, Los Angeles Rams, 1980
Orlando Franklin (Kingston, Jamaica; Toronto) offensive lineman, Denver, 2014
Harald Hasselbach (Amsterdam; Tsawwassen, BC) defensive lineman, Denver, 1998-1999
Israel Idonije (Lagos, Nigeria; Brandon, MB) defensive lineman, Chicago, 2007
Markus Koch (Niedermarsberg, Germany; Kitchener, ON), defensive lineman, Washington, 1988, (IR) 1992
Tom Nutten (Toledo, Ohio; Magog, QC) centre, St. Louis Rams, 2000, 2002
Super Bowl LII ads light on Canadian content
Bell Media Super Bowl LI ratings drop 39% from last year
Canada makes little presence in Super Bowl LI ads
Canadians can watch Super Bowl LI ads but not without U.S. pressure
Super Bowl XLIX preview: CRTC to allow Super Bowl ads in 2017
Canadians get a lot of U.S. TV, but normally get shut out of Super Bowl ads
CanadianCrossing.com NFL coverage
CanadianCrossing.com advertising coverage
UPDATE: The Canadian ratings for Super Bowl LIV were significantly improved. The CTV/TSN/RDS average numbers were 9.5 million compared to 5.3 million. Some of those figures won't convert with what we posted before the Super Bowl since these numbers include RDS. The U.S. numbers were down, the second-least-watched over the last 11 years.
We are curious but not as curious as Bell Media is about the Super Bowl LIV ratings. CTV gets credit for people watching on the Fox affiliates in cable and satellite since Bell Media wasn't able to carry the U.S. Super Bowl ads. We will be intrigued to see if CTV returned to the 2016 numbers, especially if the U.S. ratings fell over last year.
photos credit: Tide; Olay
videos credit: YouTube/Tide; YouTube/Toyota USA
Twitter capture: @LaurentDTardif
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