Welcome to the world of Canadian ads from the fall 2021 NHL Center Ice free preview. This was a breakthrough in that the NHL hadn't started in the fall since 2019 thanks to COVID-19.
The preview only lasted 6 days and the ads aren't as exciting as some great ones in the past. Still, we found a few good ads and are glad to showcase them.
If you want the best in hockey or other sports or any group, you need to be open to all individuals, regardless of boxes to check off on a sheet. Open for inclusion, treating people that you don't know like people that you know.
Scotiabank introduces voices of doubt or uncertainty followed by the certainty of those people on the ice.
P.K. Subban has won gold for Canada in the Olympics, excelled for the Montréal Canadiens, and have truly given back to his community. "This is where we belong." Exactly.
Low-priced Canadian supermarkets is truly a thing, given the high food prices in Canada, even before a pandemic. No Frills is truly no frills. Boring as the colour yellow that dominates the company's marketing.
The Haulerverse transforms that mundane shopping experience. The anime is beautiful and you will love this commercial, even if you couldn't tell us 10 minutes later what No Frills is and what they sell.
Saving money is exciting but not this exciting in real life.
Canadian ads from spring 2021 NHL Center Ice free preview
Canadian government promos in the COVID-19 era
Canadian ads from winter 2021 NHL Center Ice free preview
I know Lynn Crawford is Canadian from cooking shows. Crawford is listed as an innovation kitchen chef for Tim Hortons. "For me, the only way to cook chicken is to slow cook it." We do love low and slow in the food part of the brain, but hadn't considered low and slow for chicken.
We know Tim Hortons gets dogged for quality but the company tries harder in non-donut related enterprises. The company should be under Canadian control and have top people concentrating on overall food quality.
Connor McDavid comes across pretty easily in this Rogers 5G ad. The technology is used in a practical sports element. The idea that McDavid or anyone else will get 5G in that spot in a relatively remote part of Edmonton feels like a pipe dream. Possible but not what anyone would get now, even a NHL superstar.
The exchange between McDavid and coach Sylvie Tetrault in Toronto felt real and not contrived. Often, you just hope the commercial isn't lame on the small details.
We should note that Rogers is on the nameplate of the new Edmonton NHL arena downtown.
This feels more like an ad for grass-fed beef and grass-finished beef than for A&W burgers. Fast food burgers in the U.S. and Canada are overcooked anyway so part of the joy of a grass fed and finished burger is lost in cooking past medium.
Dan Carkner, executive chef in Kelowna, BC, said grass-fed beef burgers are more delicious. We concur. Applying quality to fast food burgers feels unusual but nice. No U.S. major fast food company would promote the quality of the meat in their burgers.
An university education is still important in the economy. Promoting one still feels surprising. The mom asks about college and her son talks about learning "real time, video compression algorithms." Clearly, something his mother didn't learn in university.
Ontario colleges are recruiting those interested in learning more about smartphones, smart homes, and smart watches to do so at a college in Ontario.
CanadianCrossing.com advertising coverage
Thanks for checking out our collection of Canadian advertising.
photo and video credits: the companies themselves