Thank you, Canada. Music such as Rush, Joni Mitchell, Oscar Peterson, and Celine (Dion). Inventions such as peanut butter and the paint roller. Comedy legends including Eugene Levy, Catherine O'Hara, and Martin Short. Sports such as hockey, basketball, and yes, football. The Grey Cup is older than the NFL.
Dave Grohl (Foo Fighters, Nirvava) is our guide through Canadian contributions in the Crown Royal ad during Super Bowl LVII. Thank you, Canada indeed.
We are used to seeing Canadians advertise American products to Americans during the final game of the NFL season. Crown Royal is Canadian as in whisky, not the American spelling of whiskey. Back when I was covering politics, I noted that Hillary Clinton drank Crown Royal in 2008 when running for president in Indiana.
Grohl was a good choice to talk through Canada's contributions. After all, Seattle can get CBC on cable.
Super Bowl LVI through the eyes of Canada
Super Bowl LV through the eyes of Canada
Super Bowl LIV through the eyes of Canada
Sarah McLachlan had some fun poking at her saving the animals image in a Busch Light commercial in the Super Bowl. McLachlan talks about finding shelter for animals, which is not the right kind of shelter intended in the commercial.
Pulling the American light beer out of the stream reminds us of a classic Canadian joke: Why is American beer like being in a canoe? Because it's close to f*cking water.
People are more likely to remember McLachlan than the product (sorry Anheuser-Busch).
Since there are few individual major beer companies anymore, the Blue Moon ad can be traced back to Molson Coors, which owns Molson, Carling, and Brasseur de Montréal in Canada.
Need a sufficiently older man who isn't threatening for a parody of an ED ad for an EV? Jason Jones to the rescue for the new RAM 1500 REV. Jones gets on-camera and off-camera time in the parody ad.
The dialogue is better suited in a crowd that isn't a bar but as we see this ad for many more weeks to come, the ad will grow in appreciation.
The ad is also good for the Jones-Bee household since Samantha Bee lost her TBS show last fall. Bee is going out on tour in the United States in 2023.
CanadianCrossing.com NFL coverage
CanadianCrossing.com advertising coverage
Canadians are generally shut out from Super Bowl ads during the game. Hopefully they can catch up today.
photo and video credits: the individual companies